31st August, 2020.

Processed products
Yundum, West Coast Region

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About 31st August, 2020.

These days more than ever before, people are becoming more and more aware of the fact that they must eat and drink right. This is one of the reasons why people are becoming more and more serious with taking in fruit drinks. It is for this reason that smoothies now thrive a lot.

Halal heavenly company with vision to provide superior taste and healthy natural products for all. Hallal heavenly company is a registered local base business in the Gambia located at New Yundum, West Coast Region of the Gambia, We provide a natural source of energy and nutrients by offering an assortment of smoothies and cookies produced by only the freshest fruits, cereals and crops.

Being apart of the smoothie and cookies industry may be difficult as there are several other smoothies and cookies businesses located in West Coast Region. Not only are our competitor companies located in West Coast Region, they are also in close proximity to our target market. Three of those businesses also have more than one location. It is our goal to set ourselves apart from the rest. What differentiate Hallal heavenly company from it’s competitors is having the advantage of being a mobile business.

Hallal heavenly company will market through flyers and social media. We will offer a calendar, which will display where we will be a month in advance. Twitter and Facebook will also be useful in short-term promotions. The concession trailer itself will also be an advertisement, as it will have our logo on the two sides and back.

Financial I have been able to raise some funds to buy some equipments that will not be possible to work without. This will enable the production to go smoothly. We are yet to buy the concession trailer but with the strategies put in place we will be able to have it soon as the business increase it's customers base and network.

Industry Overview

The Juice and Smoothie and cookies industry has come a long way and it is still evolving with loads of cookies and smoothie drink makers bringing in creativity in terms of flavors and packaging into the industry. Cookies and Smoothie drinks have been around for many years, but they are becoming more popular in recent time due to the health benefits that comes with it.

This industry consists of businesses that basically make and retail smoothies and fresh-made juices. A smoothie is a blended, sometimes sweetened beverage primarily made from fresh fruit or vegetables combined with ice, frozen fruit or other frozen ingredients. The cookies are made out of fresh locally havested crops that are mix with healthy ingredients to provide great taste and health benefits.

Smoothie drink is one commodity that is consumed in all parts of the world and of course those that are in the business of producing smoothie drinks are known to generate sales year in year out if the business is well – managed.

As a matter of fact, economic downturn hardly affects the consumption of smoothie drink simple because it is a commodity that is as affordable and considered a healthy substitute for soft drinks and other processed juices et al.

Vision

To provide superior taste and healthy natural products for all.

Mission

To provide well branded product and services of superior quality and value that improves the health of our consumers.

Operations Plan

Market Analysis

Products and Services

Sales and Marketing

Competitive Analysis

Management Team.